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EXTRA GUM
THE TASK? MAKE THE WRIGLEY'S EXTRA BRAND MORE "SEXY".
(Art by Alex Paterson-Jones)
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DELIVERABLE MEDIUM:
TINDER AD.
TINDER WAS CHOSEN DUE TO THE TARGET AUDIENCE AGE AND NOVELTY AD PLATFORM.
DELIVERABLE MEDIUM:
TRANSIT AD.
THE TRANSIT MEDIUM WAS CHOSEN DUE TO THE TARGET AUDIENCE'S MEANS OF TRANSPORTATION. ADVERTISE WHERE THE CONSUMER IS.
DELIVERABLE MEDIUM:
BILLBOARD AD.
THE BILLBOARD MEDIUM WAS CHOSEN DUE TO ITS TOP-OF-MIND NATURE.
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